The Danish Partnership
The Danish Partnership – for a responsible alcohol culture
In early 2014 the Danish Ministry of Health presented a national prevention plan on health and formulated 7 targets to be achieved by 2020
Target number 5 is:
To reduce harmful use of alcohol and to postpone the alcohol debut for adolescents
The Danish Ministry of Health took the initiative to a partnership approach.
The Danish Partnership for a responsible alcohol culture is an ambitious initiative started in 2014, to promote a responsible alcohol culture in Denmark.
Partners include a large part of the value chain: producers, retailers, restaurants, bars and cafés.
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- DSK – The Federation of Retail Grocers in Denmark
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- The Danish Chamber of Commerce
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- HORESTA – Trade Association for the Hotel, Restaurant and Tourism industry in Denmark
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- DRC –Danish Restaurants & Cafes Association
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- VSOD – The Wine and Spirits Organisation in Denmark
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- The Danish Brewers Association
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The aim of the partnership is:
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- To create a powerful forum for a coordinated nationwide effort
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- To take active responsibility to reduce health inequalities
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- To exchange ideas and develop projects with the aim of promoting a responsible alcohol culture in Denmark and factual knowledge on alcohol
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- To reduce the number of Danes, who are using alcohol harmfully
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- To have encouraging initiatives with a positive attitude, without lecturing and pointing fingers
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Please contact Louis Illum Honoré – head of communications – for further information
Telephone: 0045 7216 2428
Mobile: 0045 51 58 87 96